This can make playlist creation easier, and ultimately help people find more of the music they love. Why do certain songs go together? What is the difference between “ Beach Vibes” and “ Forest Vibes”? And what words (and emojis) do people use to describe which playlists?īy learning more about nature of playlists, we may also be able to suggest other tracks that a listener would enjoy in the context of a given playlist. By learning from the playlists that people create, we can learn all sorts of things about the deep relationship between people and music. The other thing we love here at Spotify is playlist research. I told my crush I liked them through a Spotify playlist /f51lfkIMQv focus, workout). Some playlists are even made to land a dream job, or to send a message to someone special. romantic, sad, holiday), or for a particular purpose (e.g. by genre, artist, year, or city), by mood, theme, or occasion (e.g. People create playlists for all sorts of reasons: some playlists group together music categorically (e.g. To date, over 2 billion playlists have been created and shared by Spotify users. In fact, the Digital Music Alliance, in their 2018 Annual Music Report, state that 54% of consumers say that playlists are replacing albums in their listening habits.īut our users don’t love just listening to playlists, they also love creating them. I walked the length of my platform just to read them all /vV7LbW8zpM
Playlists like Today’s Top Hits and RapCaviar have millions of loyal followers, while Discover Weekly and Daily Mix are just a couple of our personalized playlists made especially to match your unique musical tastes.īig fan of the new Spotify campaign.
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